But there are points where advertising delivery mechanisms shift from being helpful - even entertaining - to invasive. Sites that automatically plays video adverts fall in the latter column.
I can admire the odd, sly, self-aware, non-pandering ad. I have no problem with “compelling sight, sound and motion.” I watched Old Spice’s “The Man Your Man Could Smell Like” commercials on YouTube I don’t know how many times. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content in their News Feeds. That’s called bait-and-switch: using “free” as the lure, then pulling the rug out after everyone’s good and snookered to fulfill investor fantasies.īut don’t tell Facebook: the company’s in full doublespeak mode, referring to the ads as a “richer storytelling format for advertisers”:Ĭompelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention over a short period of time. They are not the price you should have to pay to keep using a service without opening your wallet. And they certainly shouldn’t be foisted on people only after a company’s signed up subscribers in the gazillions. Not just bad like junk in your mailbox, but bad like someone planting a Vegas billboard outside your window that turns on any time you want to admire the scenery.
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Follow I tell you how to block Facebook‘s new autoplay video ads, a word about autoplay video ads: they’re a bad idea.
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